Privacy Policy

Version 3.1 · Effective 18 September 2026 · Last updated 18 September 2026

This Privacy Policy explains how DQCLabs (“we”, “us”) collects, uses and shares information when you use LovePicto: Couple Photo Maker on iOS and Android and the website lovepicto.web.app (together, “LovePicto”). We are the controller of the personal data described here. Questions can be sent to us at any time — see Contact.

1. Information we collect

We collect only what LovePicto needs to work, to be supported by ads, and to improve. Depending on how you use the app, this includes:

We do not collect your photos, your exported images, or the text you write in your projects, such as captions, names and story details.

2. Photos, camera and on-device processing

LovePicto asks for access to your photo library so you can choose photos for templates and save your creations, and to your camera for taking photos and for the Love Booth. You can decline; only the feature that needs the permission will be unavailable.

Your photos are processed on your device and are not uploaded to LovePicto’s servers. Editing, collages, the Love Booth, Couple Timeline and exports all happen locally, and your projects are stored only on your device. If you share an export, it goes to the app you choose and that app’s privacy policy applies.

Smart Fit and face detection

To position photos and check Love Booth shots, LovePicto uses Google ML Kit’s face detection and selfie segmentation on your device. These features find where a face or person is in an image so the photo can be framed or cut out. The results stay on your device and may be saved as part of your project there.

• No photo, face data or processing result is sent to us or to Google.
• LovePicto does not use face recognition, does not identify who is in a photo, and does not create or store biometric identifiers.
• Google ML Kit may send Google limited technical information about the SDK’s own performance and usage. This never includes your images.

3. Accounts

You can use LovePicto without an account. An account is optional and lets you sync your favourite templates and link a subscription to your account. You can sign up with an email address and password, with Google, or — on iOS — with Apple.

We store your email address, a display name if one is available or you set one, your favourite templates and your app language. When you sign in with Google or Apple we receive the basic profile information that provider shares for sign-in, such as your name, email address (Apple’s Hide My Email is supported) and, for Google, a link to your profile picture, which LovePicto does not display. For Sign in with Apple we also keep a token that lets us revoke LovePicto’s access when you delete your account.

When you sign in, the app identifier described in section 1 is linked to your account.

Deleting your account: in the app go to Profile → Settings → Account → Delete account, or follow the steps on our account deletion page. See section 8 for what is deleted.

4. Advertising and consent

LovePicto is free and supported by ads served by Google AdMob. Google may collect and use information such as advertising identifiers (where available), IP address, device and app information and ad interactions to deliver, measure and, where permitted, personalise ads, and to prevent fraud. A Premium subscription removes banner, native, interstitial and app-open ads. Optional rewarded ads remain available if you choose to watch one.

Consent

Where the law requires it, such as in the European Economic Area, the UK and Switzerland, we use Google’s consent management tool to ask for your choices about advertising. Depending on your choices, Google may serve personalised, non-personalised or limited ads. Where this option is offered, you can review or change your choices at any time in Profile → Settings → Ad privacy.

iOS: App Tracking Transparency

On iOS, after Google’s consent flow has completed, LovePicto asks for permission through Apple’s App Tracking Transparency framework before it starts requesting ads that may use tracking. If you allow tracking, Google AdMob may access your device’s Advertising Identifier (IDFA) to deliver, measure and, where permitted, personalise ads. If you ask the app not to track, LovePicto still works and ads may still be shown without access to the IDFA, using other information such as device and app information and approximate location derived from your IP address. Apple controls whether the system prompt can be shown again.

Android: Advertising ID

On Android, Google AdMob and Google Analytics for Firebase may use your device’s Advertising ID. You can reset or delete it in your device settings (Settings → Google → Ads, or Settings → Privacy → Ads on some devices).

5. Analytics, crash reporting and notifications

We use Google Analytics for Firebase to understand how LovePicto is used — for example which features and templates people open and finish — and Firebase Crashlytics to receive crash and error reports. These services collect usage events, device and app information and approximate location derived from IP address. They are associated with the app’s random identifier or, if you are signed in, your account identifier. They do not include your photos, your exports, your email address or the text you write in your projects. Search terms you enter in the template catalogue are collected in a shortened, normalised form so we can learn which designs people are looking for.

We also keep a limited record of key in-app events (such as the app being opened, a template being used, an export completed or a subscription started), linked to the app identifier and, if you are signed in, your account, to support you and operate the service.

Notifications

LovePicto may ask for permission to send notifications after you start using the app. If you allow it, we store a push notification token with your platform and language, linked to the app identifier and, if you are signed in, your account, and deliver messages through Firebase Cloud Messaging. You can turn off New templates notifications in the app, which removes the token from our systems, or turn off notifications in your device settings at any time. Reminders you set up are scheduled on your device and are not sent to our servers.

6. Subscriptions and purchases

LovePicto Premium is an auto-renewing subscription sold through the Apple App Store or Google Play, and no account is required to buy it. Payment is handled entirely by Apple or Google — we never receive your card, bank or billing details.

To confirm that a purchase is genuine and to provide Premium, the app sends the store’s transaction information to our server, which verifies it with Apple or Google. We keep purchase records — such as the product, transaction identifiers, subscription status, renewal and expiry dates, price, currency and store country — linked to your account or, if you are not signed in, to the app identifier. Apple and Google also inform us when a subscription renews, is cancelled or is refunded. The app also gives the store an app-generated identifier at purchase so a subscription can be matched to the right user.

You can use Restore Purchases on the Premium screen to restore an active subscription. Manage or cancel your subscription in your App Store or Google Play account settings.

7. Third-party services

We share information only with the providers below, to the extent needed for the purposes described in this policy, or where required by law. We do not sell your personal information.

These providers may process data in countries other than your own, including the United States. Where required, we rely on appropriate safeguards such as the European Commission’s Standard Contractual Clauses.

8. Retention, deletion and your choices

How long we keep information

• Account information and favourites — until you delete your account.
• App identifier record, feedback and purchase records — while needed to operate the app, provide Premium and handle support, refunds and legal obligations, or until deleted as described below.
• Records of key in-app events — up to 6 months.
• Push notification tokens — until you turn off New templates notifications, the token stops working, or it has not been used for about 9 months.
• Analytics data — no longer than 14 months; crash reports — about 90 days, under Firebase’s retention settings.
• Projects, photos and drafts — only on your device, until you delete them or uninstall the app.

Deleting your data

• Account deletion (in the app or via our deletion page) permanently deletes your account, profile, favourites and purchase records, the app identifier records linked to the account, their in-app event records and the feedback sent from them, and revokes Sign in with Apple where used. Analytics and crash data are removed as they expire under the retention periods above, or sooner on request. A push token is kept, no longer linked to your account, until notifications are turned off or the token expires.
• Without an account, contact us with the Installation ID shown in Profile → Settings → About (tap to copy) and we will delete the information associated with it.
• Data on your device is removed when you delete a project or uninstall LovePicto. Deleting the app does not by itself delete information already sent to us; use the options above.

Your choices

• Ad consent: Profile → Settings → Ad privacy, where available in your region.
• Advertising ID and tracking: reset or delete the Advertising ID in your Android settings. On iOS, you can review or change LovePicto’s tracking permission in Settings → Privacy & Security → Tracking.
• Notifications: turn them off in the app’s settings or your device settings.
• Permissions: photos and camera access can be changed at any time in your device settings.
• Privacy requests: depending on where you live, you may have the right to access, correct, delete or port your data, to object to or restrict processing, and to withdraw consent at any time. Contact us to make a request; we respond within 30 days and do not charge for it. You may also complain to your local data protection authority.

9. Children, changes and contact

Children

LovePicto is not directed at children. You must be at least 13 years old to use it, or older where local law requires. We do not knowingly collect personal information from children; if you believe a child has provided it, contact us and we will delete it.

Changes to this policy

We may update this policy from time to time. We will post the new version on this page and update the date above, and where changes are significant we will take additional steps required by law.

Contact

LovePicto is developed by DQCLabs, the controller of your personal data. For privacy questions and requests, contact us: